Theme reminds nation of the value of life, and the pro-life community of the need  for perseverance and unity in the next phase of the battle for life

For Immediate Release: 10/10/2024

Washington, D.C. – Today, the March for Life Education and Defense Fund announced the theme for the 52nd annual March for Life – “Life: Why We March.” March for Life President Jeanne Mancini and March for Life President-elect Jennie Bradley Lichter unveiled the theme at the organization’s headquarters in Washington, D.C. and discussed how the theme highlights the values at the heart of the pro-life movement. “Life: Why We March” seeks to unify, encourage and strengthen pro-life advocates in this next phase of the battle for life.

Over the past 52 years, the March for Life has collectively united millions of pro-life Americans from every age, background, nationality and faith with a common purpose: to witness to the inherent dignity and worth of every single human life, especially those endangered by abortion. The March’s powerful presence in the nation’s capital every January has demonstrated the seriousness, conviction and permanence of the movement. It has also helped educate Americans about the beauty of the lives of unborn children and their mothers so that a majority of Americans now support protections for life in the womb at least by the time a baby can feel the pain of an abortion.

In the two years since the Dobbs decision, the pro-life community has fought the advancement of relentless and radical pro-abortion legislation at both the state and federal level; faced attempts to destroy and discredit pro-life pregnancy resource centers; and even battled deadly misinformation campaigns related to state pro-life protections – all  which allow medical treatment to save the life of pregnant women.

“Life: Why We March” will encourage pro-life advocates to draw renewed energy for this challenging moment in the movement by reflecting on the basic truth that inspires the pro-life cause: every human life – including  the unborn and their mothers – is beautiful, has unique dignity, and worthy of protection.. “Life: Why We March” invites all Americans of good will to recognize and unite around this truth.

“During 52+ years of marching, the pro-life community has seen countless highs and lows, but the value of vulnerable unborn children and their mothers has not changed. Neither can our resolve to protect and provide for these vulnerable lives change, even in the face of setbacks and attacks from those who tragically fail to recognize their equal dignity. We hope that this year’s theme: “Life: Why We March” can be a source of renewed energy and focus so needed for this moment,” said Jeanne Mancini, President of the March for Life Education and Defense Fund, “Many in our nation see this issue as a cause that divides. May our humble voices and peaceful presence serve as a reminder of the beauty and dignity of every human life, and as an invitation to all Americans to come together in recognition of this truth and to serve the most vulnerable.”

The 52nd March for Life will be held on January 24th, 2025. The March for Life has announced Bethany Hamilton, professional surfer, author, motivational speaker and champion for the pro-life movement, as the keynote speaker. The organization also announced that the Unspoken Band will be performing at the March. Additional information, including a list of speakers and other details, will be announced in the coming weeks.

Additional theme materials and information here.

March for Life theme video: Life: Why We March | 2025 March for Life