2016: What a Year!
There is something unique about our work here at the March for Life.
We want to work ourselves out of a job, so that one day we do not need to march on Washington to call for equal rights for unborn children.
Our vision is a world in which every human life is valued and protected.
Until that day comes, we are working relentlessly to impact our culture of life as much as possible.
Here are a few things we accomplished in 2016:
Media Engagement:
Throughout 2016, March for Life staff were frequent and influential commentators on cultural and political pro-life news, participating in over 200 media interviews, ranging from top cable network prime-time shows to local radio programs.
Leading mainstream interviews of the years included Jeanne Mancini on NBC Nightly News, in Cosmopolitan, on BBC, and on Hardball with Chris Matthews. Additionally, March for Life staff published 16 opinion editorials on pro-life issues throughout the year.
Social Media:
In 2016, the March for Life’s social media was a vital part of the educational and advocacy efforts of the organization. On Twitter, Instagram, and Facebook, the March for Life’s content was viewed over 40 million times.
Additionally, during the month of January, the March for Life brought together a vast social media coalition effort, resulting in over 170 million views of #marchforlife and #whywemarch social media posts across Twitter and Instagram.
March for Life Action:
While working effectively behind the scenes for years, March for Life Action, a 501c4 and sister organization to the 501c3 March for Life Education and Defense Fund, publicly launched in September with an educational commercial, “Consensus,” that was viewed over 900,000 times on YouTube, and over 1.6 million times on TV, during September and October.
Additionally, March for Life Action was an integral part of platform development during the political party conventions; and developed a pro-life scorecard for the presidential election.
We are grateful for each and every opportunity to be a voice for life, whether that is in the news, on social media, or in the halls of Congress.
We could not do this without YOU!
2016 is drawing to a close, and the New Year is upon us. Together, we can gain new ground in 2017 building a culture of life and saving lives.
Will you join us?
